RACK CARDS

Rack cards have recently emerged as one of the most popular forms of print marketing over the last few years. Similar in size and design to a brochure, a rack card is typically double-sided, but stands apart from other products by not having any folds. 

While this may be seen as a disadvantage, the even more compact design of a rack card is effective in helping to narrow the information being conveyed. With many companies taking a “less is more” approach to advertising, it’s easy to see why rack cards are growing in popularity. Their unique design is usually accompanied by bright, vibrant colors and images, along with brief content that is direct and to the point. Many rack cards even include modern features such as a QR Code, enabling businesses to integrate print material into the digital side of their advertising.